GEO NEWCASTLE Newcastle NSW. Get cited.
Somebody in Newcastle just asked ChatGPT who to call. It gave them a name. Generative Engine Optimisation is the work that decides whether that name is yours or the business down the road, and it is built into every site we make. Most local businesses have none of it in place.
An AI just recommended somebody, and you had no say in it. No ranking to check, no ad to outbid, and no way of knowing it happened. The businesses being named are the ones whose sites were built to be quoted.
AI answers.Your name.
GEO is the practice of building a site so that generative AI tools cite and recommend the business when somebody asks them for a provider. It is a different target from SEO, which chases a ranked link. Here the win is being named inside the answer itself.
That means entity clarity, so every page states plainly who the business is, where it works and what it sells. It means factual density, because a page full of named technologies, real timeframes and actual locations is quotable and a page of adjectives is not.
It also means the machine-readable layer most local sites skip entirely: llms.txt and llms-full.txt in the site root, telling AI crawlers what the business is and which pages matter. Almost nobody in Newcastle has it. That gap is the whole opportunity.
GEO is not gaming an AI. These tools quote sources that are specific, factual and well structured. The work is being that source on every page.
Five parts.Every build.
A site written in vague marketing language gives an AI nothing to quote. It is not penalised, it is simply passed over for one that said something specific.
GEO runs through the same five-step build as everything else. It shapes how the copy is written, not what gets added at the end. See the full web design process.
Entity clarity
who, where, whatEvery page states the business name, the location, the service and the contact details, backed by LocalBusiness and Service schema so it is readable both ways.
Factual density
citable, not vagueNamed technologies, real timeframes, actual figures and real suburbs. An AI quotes the page that said something specific, not the one that said it cared.
Structured content
built to be liftedHeadings that work as anchors, question and answer pairs an AI can extract whole, and paragraphs kept to three or four sentences so a quote lands cleanly.
Authority signals
verifiable, not claimedReal project outcomes, prices printed on the site, and a real address and phone number on every page. Signals that can be checked, because checkable is the point.
AI-readable metadata
llms.txt in the rootllms.txt and llms-full.txt telling AI crawlers what the business is and which pages matter, plus an allowlist so GPTBot and PerplexityBot can read the site.
The Starter
$1,800
Entity schema, citable content standards, llms.txt and structured FAQ content across all 3 to 5 pages, live in 3 weeks.
The Growth
From $3,500
The same GEO setup across a fully custom build, plus 30 suburb pages extending the entity across every area you service.
The Authority
Book a call
Full GEO coverage across 50 suburb pages, so an AI asked about any area you work in has something of yours to cite.
GEO is included in every package at no extra charge. After launch we keep the site running on a monthly support plan, and any build can run on any plan. See what every package includes.
AI Optimisation Pack
$750One-off
Already have a website on WordPress, Wix, or with another agency, and it is invisible to AI search? This is the audit that tells you exactly why, and exactly what to change.
Book a call ↗- 01An audit of your existing copy for clarity, structure and AI readability across ChatGPT, Perplexity, Claude, Copilot and Google AI Overviews
- 02A written recommendations report: the specific content changes to make, page by page
- 03llms.txt and llms-full.txt built for your business and handed over ready to upload
- 04Delivered as a document plus files, so you or your current developer can implement it
Audit and handover only. We make no changes to your existing site or CMS. Every site Newcastle Web Co builds already ships with llms.txt, structured data and AI-citable architecture in the build price, so this pack is not needed on one of ours.
What people ask before they book.
GEO is the practice of structuring a website's content, schema and authority signals so that generative AI tools cite and recommend the business when someone asks for a provider. That includes ChatGPT, Google Gemini, Perplexity and Claude. It differs from SEO in what it is aiming at: a citation inside the answer, rather than a ranked link underneath it.
SEO targets ranked links in search results. GEO targets being named in AI-generated answers, which appear above those results or in chatbots used instead of a search engine entirely. You need both. SEO captures the clicks from ranked results, and GEO captures the people who never get that far down the page.
Three ways, all of them visible to you. GA4 shows referral traffic from perplexity.ai and chatgpt.com, which are confirmed AI-driven visits. Server logs show crawl activity from GPTBot, PerplexityBot and ClaudeBot, confirming the crawlers are reading your pages. And you can type your own target questions into ChatGPT or Perplexity any time you like and see whether your business comes back.
Yes. Entity schema, citable content standards, llms.txt and structured FAQ content are included in every Newcastle Web Co build, from the $1,800 Starter upwards. It is not sold as a separate service and there is no retainer required to keep it working.
Because the ones who do not are the ones nobody is competing for yet. GEO work costs nothing extra on a Newcastle Web Co build, it takes effect from launch day, and the businesses that have it in place now will hold those recommendations while everyone else works out what happened.
Yes, as an audit. The AI Optimisation Pack is $750 as a one-off and covers a full review of your existing copy for AI readability across ChatGPT, Perplexity, Claude, Copilot and Google AI Overviews, a written report of the specific changes to make page by page, and llms.txt and llms-full.txt files built for your business and handed over ready to upload. Newcastle Web Co makes no changes to your existing site or CMS, so you or your current developer implement the recommendations.
Tell us about the business and we'll put together a fixed-price quote for a site built to be cited, not just crawled. No obligation, and no hard sell.
Serving Newcastle and the Hunter. Newcastle CBD, Hamilton, Merewether, Charlestown, Warners Bay, Cardiff, Cessnock, Maitland, Nelson Bay and Raymond Terrace, and everywhere in between.