WEBSITE COPY Copywriting, Newcastle NSW.
Copy that reads well but doesn't rank is decoration. Copy that ranks but doesn't convert wastes every visitor it earns. Every page we write has to do both, and be quotable enough that an AI hands your name to whoever asked. Writing is in the build price, not quoted separately.
Most websites have words. Yours needs copy that works. Ranks on Google, gets quoted in the answer box, and gives somebody a reason to pick up the phone instead of going back to the results.
Four layers.One page.
Most copywriters write to persuade. The good ones add SEO on top. Very few put persuasion, SEO, AEO and GEO through one process before a page goes out, and those four are what decide whether a page earns anything.
Persuasion comes first, because a page nobody acts on is a waste of a good ranking. Every section is written against how people actually decide: what they stand to lose, what other people did, and how much thinking they have to do before they act. Susan Weinschenk's ten principles are the working checklist.
Then it has to be found and quoted. Keyword research decides the headline and the H2s. Answer-first structure and FAQPage schema get the page into Google's answer box. Specific figures, named technologies and real suburbs make it citable by ChatGPT and Perplexity, because vague copy gives an AI nothing to repeat.
Copy is written in the build price on every package. There is no per-word rate, no separate writing invoice, and nothing waiting for you after launch.
Five steps.Every word.
Copy written before the keyword research is copy written against a guess. It usually reads beautifully and ranks for nothing anybody types.
Writing runs inside the same five-step build, which is why the keyword map exists before the first headline does. See the full web design process.
The audit
before a word is writtenEvery section of the site mapped against how the decision actually gets made. What the visitor stands to lose, what would reassure them, and what is making them stall.
Keyword research
what they actually typeThe exact phrases your customers search, mapped to intent and commercial value. Every page gets one target before a single heading is written for it.
Structure, then sentences
H1, H2, then the proseThe skeleton is built to the keyword and the reading order first. Writing sentences into a layout that was never planned is how orphaned copy happens.
Answers and schema
built to be quotedFAQ sections written against real questions, wrapped in FAQPage schema, with the main answer inside the first hundred words so an answer box can lift it whole.
Meta and calls to action
earning the clickMeta titles and descriptions written to be clicked rather than just to rank, and one clear call to action per section with a real reason attached to it.
The Starter
$1,800
Every page on a 3 to 5 page site written from scratch against the keyword map, with meta data and FAQ schema included.
The Growth
From $3,500
A fully custom build written page by page, plus 30 suburb pages each written for one location and service rather than find-and-replaced.
The Authority
Book a call
10 to 20 custom pages and 50 suburb pages, all written to the same standard. The largest writing job we take on.
Copywriting is included in every package at no extra charge. Rewriting the copy on a site we didn't build is a separate job, from $1,000, scoped and priced at a free consult. See what every package includes.
What people ask before they book.
Ordinary copywriting is about persuasion and messaging. SEO copywriting adds keyword research, page structure, meta data and schema, so the writing also ranks. Newcastle Web Co adds a third layer on top of that: answer-first structure and citable facts, so the same page also surfaces in Google's AI Overviews and gets quoted by ChatGPT and Perplexity.
No. We do the research, the structure and the writing from scratch. We will ask you a lot of questions about the business, your customers and what you want the site to do, then we write it and you review it before anything is published. The copy is yours outright on completion.
Yes. If the site itself is sound but the words are not pulling their weight, a copy audit and rewrite is available on its own without a full rebuild. It starts at $1,000 and is scoped at a free consult, because the price depends on how many pages there are and how much of the existing copy is salvageable. The fixed price is confirmed before any work begins.
A rewrite of existing copy is usually turned around in 7 days. Copy written from scratch for a full site takes around 14 days. Both timelines start after the discovery session and are confirmed before any work begins, so nothing runs on an open clock.
AEO copywriting structures the page so that Google's AI Overviews, featured snippets and voice assistants can extract your business as the direct answer to a question. In practice that means answering the real question in the first hundred words, writing FAQ sections against what people actually ask, wrapping them in FAQPage schema, and using headings a machine can navigate.
Tell us about the business and we'll put together a fixed-price quote for copy that ranks, gets quoted, and gives people a reason to call. No obligation, and no hard sell.
Serving Newcastle and the Hunter. Newcastle CBD, Hamilton, Merewether, Charlestown, Warners Bay, Cardiff, Cessnock, Maitland, Nelson Bay and Raymond Terrace, and everywhere in between.