The BlogWeb design, SEO
Web design, SEO
and AI search.
Everything we have worked out about getting a Newcastle business found, written down properly. Pricing, platforms, local SEO, and how AI search actually decides who to recommend. No fluff, no gated PDFs.
01The website copy formula that actually worksMost website copy talks to the logical brain when the decision was already made by instinct. Here is how neuro principles, SEO, AEO and GEO stack into one page that converts and gets cited.
Copywriting10 min read02What is AEO? How Newcastle businesses get into Google's AI answersAnswer engine optimisation is how your business gets quoted in Google's AI Overviews and featured snippets instead of buried under them. Five rules, and what they look like on a real trade website.
AEO8 min read03Do I need a website if I have a Facebook page?Plenty of Australian small businesses run on a Facebook page alone. It reaches the people who already know you, and almost nobody else. Here is what that costs, in the searches you never show up for.
Web Design8 min read04How much does a website cost in Australia?Australian website prices run from $500 to $50,000, which is a useless range on its own. The useful question is what you get at each price, and whether the thing you get will ever bring you work.
Web Design8 min read05WordPress vs Astro: which is right for your business website?WordPress runs 43 per cent of the internet, which makes it sound like the safe choice. For a local service business it usually is not. Here is what the performance numbers say, and when WordPress still wins.
Web Design8 min read06Custom Astro web design: why every build we ship runs on AstroAstro builds the whole page before anyone visits it, which is why the numbers are what they are. Here is what that means for a Newcastle business getting a site built, in plain terms.
Web Design7 min read07Local SEO for Newcastle businesses: the complete guideLocal SEO is how a Newcastle business shows up when somebody nearby searches for what it does. Smaller competition, more specific keywords, and a much shorter path to page one than national SEO.
SEO8 min read08What is GEO? How Newcastle businesses get recommended by AIWhen somebody asks ChatGPT who does web design in Newcastle, one business gets named and the rest do not exist. Generative engine optimisation is the work that decides which one you are.
GEO8 min read
Copywriting10 min read02What is AEO? How Newcastle businesses get into Google's AI answersAnswer engine optimisation is how your business gets quoted in Google's AI Overviews and featured snippets instead of buried under them. Five rules, and what they look like on a real trade website.AEO8 min read03Do I need a website if I have a Facebook page?Plenty of Australian small businesses run on a Facebook page alone. It reaches the people who already know you, and almost nobody else. Here is what that costs, in the searches you never show up for.Web Design8 min read04How much does a website cost in Australia?Australian website prices run from $500 to $50,000, which is a useless range on its own. The useful question is what you get at each price, and whether the thing you get will ever bring you work.Web Design8 min read05WordPress vs Astro: which is right for your business website?WordPress runs 43 per cent of the internet, which makes it sound like the safe choice. For a local service business it usually is not. Here is what the performance numbers say, and when WordPress still wins.Web Design8 min read06Custom Astro web design: why every build we ship runs on AstroAstro builds the whole page before anyone visits it, which is why the numbers are what they are. Here is what that means for a Newcastle business getting a site built, in plain terms.Web Design7 min read07Local SEO for Newcastle businesses: the complete guideLocal SEO is how a Newcastle business shows up when somebody nearby searches for what it does. Smaller competition, more specific keywords, and a much shorter path to page one than national SEO.SEO8 min read08What is GEO? How Newcastle businesses get recommended by AIWhen somebody asks ChatGPT who does web design in Newcastle, one business gets named and the rest do not exist. Generative engine optimisation is the work that decides which one you are.GEO8 min readReading is the free version. If you would rather we just built it, the packages are fixed price and the process is three weeks on a Starter build.
Got a project? TalkFixed prices, no templates, and we keep running the site after it launches.