WEB DESIGN PORT STEPHENS Nelson Bay to Medowie. All of it.
Port Stephens runs on tourism and trades, and the two search completely differently. A visitor planning a Nelson Bay weekend and a homeowner in Raymond Terrace needing an electrician are separate jobs, and we build sites that win both. Starter builds go live in 3 weeks.
Someone is planning a Port Stephens weekend tonight, and they will book from the first page. Nobody scrolls to compare the tenth cruise operator or the fourth builder. If you are not up there, the enquiry was never yours to lose.
Visitors.And locals.
Visitors and locals do not search the same way, and the gap is wider here than almost anywhere else in the Hunter. Visitors search weeks ahead for dolphin cruises, sand dune tours, somewhere to stay in Shoal Bay and somewhere to eat on the Saturday night. Locals search this afternoon for a plumber in Raymond Terrace. One is planning, the other is urgent, and they need different pages.
Getting both onto one site is a structure job. Tourism pages need the markup for a place people visit, stay at or book, so Google and the AI assistants understand what you actually are. Trade pages need service and location markup instead. Plan that at the architecture stage and the two sides stop cannibalising each other's rankings.
Port Stephens is not only the coast either. Raymond Terrace, Medowie and Heatherbrae are busy service towns with steady year-round demand, and the growth around Anna Bay keeps the builders going. If you are a trade here, the tourism traffic is noise, and the keyword map should be built around the towns that ring you.
Every build names Nelson Bay, Raymond Terrace, Salamander Bay, Anna Bay, Shoal Bay, Fingal Bay, Tanilba Bay, Medowie, Heatherbrae and Lemon Tree Passage in the copy and the schema.
Five steps.Then live.
Skip the second step and the site gets built for whichever audience you happened to describe first. Half relevant to visitors, half relevant to locals, and top of neither.
The same five steps run on every build, Starter through to Authority. What changes is the number of pages, not the method. See the full web design process.
Discovery briefing
30 minutes, nothing assumedWhether you run tours off the Nelson Bay marina or a trade out of Raymond Terrace, we map your customers, your season and who is currently taking the bookings.
Keyword research
the competitor auditBoth landscapes researched separately. Visitor planning searches across Nelson Bay, Shoal Bay and Anna Bay, local service searches across Raymond Terrace and Medowie, and the gaps in each.
SEO architecture
planned before designTourism pages and trade pages get different schema types, because the wrong one tells Google the wrong thing about your business. Every page gets its keyword and its place in the link map first.
Design sign-off
your approval, in writingColour, typography and layout approved before a line of code is written. Changes are cheap at this stage and expensive after it, which is the whole reason it sits here.
Build and launch
Astro, then liveBuilt on Astro with Tailwind. 95+ Lighthouse, under 2.5 seconds, Search Console connected and the sitemap submitted on launch day.
The Starter
$1,800
A professional presence for a single Port Stephens market. 3 to 5 pages adapted from a proven base, fully optimised, live in 3 weeks.
The Growth
From $3,500
Designed and built from scratch on Astro, with 30 pages covering Nelson Bay, Raymond Terrace, Salamander Bay, Anna Bay and Shoal Bay.
The Authority
Book a call
Built to cover the LGA. 10 to 20 custom pages and 50 location pages across tourism, trades and every town you operate in.
Every package is a fixed price, agreed before any work starts. After launch we keep the site running on a monthly support plan, and any build can run on any plan. See what every package includes.
What people ask before they book.
Newcastle Web Co's Starter package is $1,800 for a 3 to 5 page professional site delivered in 3 weeks. Growth builds start from $3,500, fully custom, with 30 SEO pages covering Nelson Bay, Raymond Terrace, Salamander Bay, Anna Bay and beyond. Authority builds are scoped and priced at consult.
Yes. Dolphin and whale cruise operators, beach accommodation, holiday parks, Shoal Bay stays, Anna Bay sand dune tours and Tomaree experiences. Tourism SEO targets the planning searches visitors make before they arrive, and it needs structured data that tells Google what kind of business you are rather than generic markup.
Yes. Port Stephens is not all tourism: Raymond Terrace is a busy service town and trades across the LGA are flat out year round. We build for electricians, plumbers, builders, landscapers and pool technicians in Raymond Terrace, Medowie, Heatherbrae, Tanilba Bay and the surrounding areas, with local SEO aimed at the right service suburbs.
Yes, and it is worth doing deliberately. Visitors search for things to do, places to stay and things to book, usually weeks ahead. Locals search for a trade they can ring today. The right page structure and the right schema on each gives both audiences their own entry point without one competing against the other for rankings.
Nelson Bay is searched heavily for whale watching, dolphin cruises, charter fishing and accommodation. We research the full Nelson Bay landscape and build each page around the terms that bring bookings rather than the ones that only bring traffic. Growth builds add dedicated pages for Shoal Bay, Fingal Bay, Salamander Bay and Anna Bay.
We do. Every build goes onto a monthly support plan covering Cloudflare hosting, SSL, uptime monitoring and your content edits, from $50 a month, with new suburb pages and blog posts every month on the plans above it. Seasonal updates, new rates and new packages are part of it. The files are delivered to you on completion as well, so you are never locked in.
Tell us whether you're chasing visitors, locals or both, and we'll put together a fixed-price quote for a Port Stephens site that ranks. No obligation, and no hard sell.
Serving Port Stephens and surrounds. Nelson Bay, Raymond Terrace, Salamander Bay, Anna Bay, Shoal Bay, Fingal Bay, Tanilba Bay, Medowie, Heatherbrae, Corlette, Soldiers Point and Lemon Tree Passage.