WEB DESIGN HEATHERBRAE The highway strip.
Newcastle Web Co builds websites for Heatherbrae businesses, from the machinery and trade suppliers on the highway to the logistics operators running the corridor. Every build is planned around what a Heatherbrae customer types, and loads in under 2.5 seconds. Starter builds go live in 3 weeks.
A buyer looking for machinery, plant or trade supply searches for the thing, not for a company, and most Heatherbrae sites are company brochures. The highway frontage counts for nothing on a screen in an office thirty kilometres away.
Frontagedoes not rank.
Heatherbrae is the trade and industrial strip of Port Stephens, sitting on the Pacific Highway between Raymond Terrace and Tomago. Machinery dealers, trade suppliers, agricultural equipment, transport and mechanical workshops line the corridor, and the visibility from the road has historically been the marketing.
That is exactly the problem. The customers who matter most are placing orders and comparing suppliers from an office or a site somewhere else, and they search for the equipment, the part, the service or the capability. A website built as a company brochure does not appear for any of those searches, no matter how prominent the yard is from the highway.
The catchment is much wider than the suburb, too. Heatherbrae supplies Port Stephens, Maitland, Newcastle, the upper Hunter and the mid north coast, and buyers in all of those places search locally to them. Pages naming those regions and the products themselves are what turn a highway address into an enquiry from a hundred kilometres away.
Every Heatherbrae build names Heatherbrae, Raymond Terrace, Tomago, Hexham, Medowie and the highway corridor in the copy and the schema.
The Starter
$1,800
A professional presence that ranks in Heatherbrae. 3 to 5 pages adapted from a proven base, fully SEO, AEO and GEO optimised, live in 3 weeks.
The Growth
From $3,500
Designed and built from scratch on Astro, with 30 suburb pages covering Heatherbrae and every area around it that sends you work.
The Authority
Book a call
Built to cover the whole area. 10 to 20 custom pages and 50 suburb pages across Port Stephens and every service you sell.
Every package is a fixed price, agreed before any work starts. After launch we look after the site on a monthly support plan, and any build runs on any plan. See what every package includes.
What Heatherbrae businesses ask first.
It works on people already driving past. It does nothing for the buyer comparing three suppliers from an office in Maitland or Newcastle, and that is where most orders start. Frontage and search are separate channels, and the second one is currently being answered by somebody else.
Yes. Machinery, plant, agricultural equipment, parts and trade supply businesses along the Heatherbrae corridor. These sites need pages for the products, brands and services people search by name, because a buyer types the machine or the part and almost never the dealer.
Much further than the suburb. Port Stephens, Maitland, Newcastle, the upper Hunter and the mid north coast are all realistic for supply and equipment businesses, and buyers in each search locally to themselves. Pages naming those areas are what make the reach visible. Growth builds include 30 suburb pages and Authority builds include 50.
Newcastle Web Co's Starter package is $1,800 for a 3 to 5 page professional site delivered in 3 weeks. Growth builds start from $3,500, fully custom, with 30 SEO suburb pages covering the areas around Heatherbrae that send you work. Authority builds add 50 and are scoped at consult. Every price is fixed before work starts.
Tell us what you do and where your customers come from. You get a fixed price back, not a sales call.
Serving Heatherbrae and surrounds. Heatherbrae 2324, Raymond Terrace, Tomago, Hexham, Medowie and the highway corridor. Based in Cameron Park.