INDUSTRIES WE KNOW Same craft. Different job.
Most agencies sell one website and change the photos. The build is identical, the words are interchangeable, and the only thing that moves between a plumber's site and a disability provider's site is the colour and the stock imagery. The customers are not interchangeable, so the sites should not be either.
A website does not get judged on how it looks, it gets judged on whether it answers. And the question changes completely depending on who is asking. A homeowner with no hot water and a support coordinator matching a participant to a provider are not reading for the same thing, and no template knows the difference.
Same build.Different questions.
A general small-business website is built around a general small-business assumption: that a visitor wants to know who you are, what you offer and how to reach you, roughly in that order. That assumption is wrong often enough to be expensive. Someone standing in a flooded laundry does not want your story. A support coordinator with eleven providers to compare before Friday does not want your values. Both of them want one specific fact, and how fast they find it decides whether you hear from them.
What that fact is changes entirely by industry, and so does everything downstream of it. A trade site lives or dies on whether the visitor can tell in four seconds that you do this job, in their suburb, licensed, right now — which is why the number sits in the header at thumb size and the service area is written out rather than implied. A disability provider's site is read by two people with opposite needs: a participant or family member who needs plain language and a site they can actually use with a screen reader, and a coordinator who needs your supports named the way a plan names them. Same craft, different job.
What does not change is the work underneath. Every one of these sites is built on Astro, gets the same five-step process, the same fixed price, and the same 95+ Lighthouse and sub-2.5-second target. The industry pages share those because they are genuinely the same, and pretending otherwise would mean either inventing differences that do not exist or quoting a different price for identical work. What each page owns for itself is the part that actually differs: who is reading, what they are reading for, and what has to be on the page before they will pick up the phone.
An industry page is not a marketing gimmick. It is an admission that the four things a visitor checks before they get in touch are not the same four things in every industry.
These are the industries with a page of their own, not the only ones we build for. Tell us what you do, who rings you and what they are checking before they do, and we will come back with a fixed price and a page list.
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