LISA FOWLER Hair + Makeup
A wedding hair and makeup artist across Newcastle, the Hunter, Port Stephens and the Central Coast. The brief was luxury that doesn't announce itself, and a portfolio worth slowing down for.
The problem
The old Squarespace site was failing at both of its jobs. Brides weren't finding it, and the ones who did weren't enquiring. Bridal is a twelve-month decision made off a shortlist, so the work has to carry the first impression, and the site has to turn up across four separate regions to make the shortlist at all.
The move
Editorial layout, a lot of white space, and a portfolio built to be looked at rather than clicked through. Expensive-feeling without being precious about it. A fully custom Authority build, designed from scratch: 82 pages all up, made of 32 site pages, 46 suburb pages covering the regions she actually travels to, a 404 and a thank you page, and llms.txt plus llms-full.txt so AI search can read the lot.
I am so happy with how my new site looks! You were able to interpret my thoughts to create a site that is perfect for me. I can't stop looking at it! I can see that my site is already getting cited by AI and I'm being recommended! Thank you so much for everything you have done, I really appreciate it.
Google reviews
Google Search Console, 12 August to 8 September 2026, against the previous 28 days on the old Squarespace site. Enquiries are through the site's form, 11 August to 11 September.
Interested in something like this? See The Authority build, SEO Newcastle, and web design Port Stephens.
Next projectEnrich Aesthetics →Every build starts the same way. What your customers actually search for, what your competitors have left unclaimed, and what it will cost. One fixed number, agreed before anything gets built.