ENRICH AESTHETICS
A registered nurse cosmetic clinic in Lake Macquarie. The site has to sell a considered decision and stay inside two sets of advertising law while it does it.
The problem
Advertising injectables in Australia answers to both the TGA and AHPRA, and the penalties for getting it wrong are expensive. That rules out most of what a cosmetic clinic would normally reach for: no patient testimonials, hard limits on before-and-after photos, and no naming the prescription-only substances involved. The site had to build trust without any of the usual levers.
The move
The registered nurse credential does the work the testimonials aren't allowed to do, sitting directly under the clinic name where nobody can miss it. Booking is the only primary action on the page. A fully custom Authority build: 65 pages all up, including 46 suburb pages across the catchment, plus llms.txt and llms-full.txt for AI search.
Interested in something like this? See The Authority build, website copywriting, and web design Lake Macquarie.
Next projectLisa Fowler Hair + Makeup →Every build starts the same way. What your customers actually search for, what your competitors have left unclaimed, and what it will cost. One fixed number, agreed before anything gets built.