The brief
Luxurious, considered, and a design to be remembered. Someone hiring a landscaper is about to spend tens of thousands of dollars on the place they come home to, and they decide who can be trusted with it from the photos, long before they ring. So Fernline gives the gardens the room they deserve: a full-screen garden at dusk to open, generous space around every image, one fine sans-serif (Outfit) with the name set wide across the header, and a palette taken from the ground itself: off-white, sand, clay, bark and soil, finished in gold.
The licence number travels in the header of every page once you scroll, and sits on the first screen of the home, service, area and suburb pages on a phone. In NSW, structural landscaping over $5,000, such as retaining walls, paving, decks and pergolas, needs a contractor licence, and a landscaper who shows the number up front answers the question a careful client is already asking.
What's on the site
- Five service pages: retaining walls, paving, turf, garden design and decks and pergolas, and a services page with a price guide for every job, plus GST.
- Two area pages, Newcastle and Lake Macquarie, over ten suburb pages. Each one deals with its own ground, from sand in the inner suburbs to clay on the western estates and slopes above the lake, and lists the jobs done most there.
- Six sample projects, each with the problem the yard had and what was built.
- Three journal posts on what landscaping costs, including retaining wall prices per metre, with the prices set out as a ledger.
- An about page on who does the work, from the site visit to the handover.
- A quote form that asks for the job and the suburb with a tap each, and takes photos of the garden.
The suburb pages go where a landscaper's crew goes. Like any trade business, a landscaper drives to the job, so the areas follow the work: two council areas, five suburbs each, picked by how often people there search for a landscaper.
How it moves
The vine is the signature. It is drawn as you scroll, curving from side to side down the margin, and its leaves open as each section arrives. The home page photo drifts in a slow zoom and pan, the seal in its corner turns, and where it sits over a light patch of the photo it switches to dark ink so it can always be read.
On the project cards, the caption slides up over the photo as it darkens and zooms, so the story of the job comes to you. On the area and suburb pages the jobs run down the page as big numbered rows, and the row in the middle of the screen lights up in gold. A visitor who has asked their phone for less motion gets every page finished and still, with the vine already grown and nothing hidden.
What it scores
Google PageSpeed Insights, mobile, on the live demo home page, 27 Oct 2026: performance read 98. That is with full-screen photography, the vine and the motion above, on a phone.
Why SEO says 100 here and less on the live demo. Fernline Landscapes isn't a real business, so the demo carries a noindex tag: it tells Google not to list the site, and it never competes in search with a real landscaper. PageSpeed marks that one tag down, because on a real site it would be a mistake. Switch the tag off and SEO scores 100: we tested the home page, a service page and a suburb page that way on 27 Oct 2026, and all three came back 100.
Built to be found
Every page was given its own search term before a word was written. We researched the searches people actually make for landscapers around Newcastle and Lake Macquarie, then gave the highest-volume terms to the pages that sell: each service, the two area pages and the suburbs. No two pages compete for the same search.
What we'd ask a client to shoot
On a real build these come from the landscaper's own jobs, and their own gardens are what sells them. For this demo they are stock photos and generated stand-ins.
- Six finished gardens, photographed at dusk with the garden lights on, and again in soft daylight.
- The same yards before the work started, from the same spot.
- A retaining wall, a paved area and a deck, each close enough to see the stone and the timber.
- The crew at work: setting a block, laying turf, planting.
- The owner on site, half-length, with a drawing in hand.
- The ute and the yard, so a new client knows who is pulling up.
More designs
Marram Hair, the hair salon, Tallowood Electrical, the electrician, Wattlewater Plumbing, the plumber, Stillwind Air, the air con business and Glenrock Support, the NDIS provider are the others. Every starting design is on the website examples page. A design like this can be built as any of our three packages: The Starter at $1,800, The Growth from $3,500, or The Authority; the details are on the packages page.