The brief
It had to look nothing like the other two designs on this site. The electrician is black and safety yellow with square corners; the plumber is navy and aqua with a water level that rises as you scroll. Stillwind is an ice-white ground, graphite type, a cool blue and a heat orange. Orange is kept for one meaning only: something is hot or broken.
The type is Outfit, a wide geometric face, with the temperatures set in its thinnest weight so the big numerals read like a thermostat's display. Buttons are pills, cards are square with a hairline, and the round dial is the one big curve on the page, the way it is on a real wall controller.
What's on the site
- Four service pages: split systems, ducted, servicing and repairs. Ducted is the planned-work page, with a written four-step timeline and a before and after gallery.
- Three location hubs (Newcastle, Lake Macquarie and the Hunter) over ten suburb pages. Each suburb page has its own map drawn from OpenStreetMap, its own six questions and its own sample review.
- Three guides, including a 1,200-word post on why a split system leaks water.
- The NSW licence line with its category of work, and the federal refrigerant authorisation, on every page. A call-out fee printed where breakdowns come up, and never on the planned-work pages.
- A sweating orange band, drops running down it, used only where the page is about a breakdown.
Most of this is what we would build for any trade business; the dial is what makes it Stillwind's.
How it moves
Open the home page and the hero is a hot afternoon: an orange wash, a dial reading 37° and the needle hard over to the heat side. A moment later it cools. The needle swings to 23, the number counts down with it and the orange fades to blue, all in under three seconds.
It never gets in the way. The words are on screen before the dial moves, a visitor who has asked their phone for less motion gets the page already cool, and it still scores 99 on a phone because nothing heavier than a fade and a turn is doing the work.
What it scores
Google PageSpeed Insights, mobile, on the live demo home page, 23 Oct 2026: performance read 99, 99 and 98 over three runs.
Why SEO says 100 here and less on the live demo. Stillwind Air isn't a real business, so the demo carries a noindex tag: it tells Google not to list the site, and it never competes in search with a real air conditioning business. PageSpeed marks that one tag down, because on a real site it would be a mistake. Switch the tag off and SEO scores 100: we tested the home page, a service page and a suburb page that way on 23 Oct 2026, and all three came back 100.
Built to be found
Every page was given its own search term before a word was written. We researched the searches people actually make for air conditioning in Newcastle and the Hunter, then gave the highest-volume terms to the pages that sell: installs, servicing, repairs and the main areas. No two pages compete for the same search.
What we'd ask a client to shoot
On a real build these come from the business, on a phone, in an afternoon. For this demo they are stock and generated stand-ins, labelled as samples.
- A finished split system on a wall, and one outdoor unit placed well.
- A room with ducted vents in the ceiling, and the controller on the wall.
- An open unit mid-service with the filters out.
- Hands on a repair, no faces needed.
- The van, side door open on the fittings.
- Before and after of a ducted job, from the same spot.
More designs
Tallowood Electrical, the electrician and Wattlewater Plumbing, the plumber are the other two. Every starting design is on the website examples page. A design like this is built on The Growth, from $3,500; the details are on the packages page.